Sales & Influencing Capability Partner
We teach a high-performance communication framework for Aged Care
The TRUST ADVISORY™ Framework is designed to give your team a clear, human way to engage with older people and their loved ones — with empathy, confidence, and professionalism.
T — Trusted Advisor Mindset
R — Rapport & Relationships
U — Understand (Exploration & Listening)
S — Solutions through Education
T — Transition to Outcomes
Find out how we empower confident teams that convert — making conversations about aged care feel natural, respectful and professional.
They will learn:
Authentic, practical communication framework
Confidently navigate complex, emotionally charged discussions
Present your value and solutions with clarity, certainty and integrity
Support at Home
Maximising Packages
Assisting your team to naturally assist the participant with services so they live a longer, healthier, more independent life at home.
- Maximising their package
- You becoming their only provider (having all their services through you)
- How to handle tricky situations (e.g participant not wanting many services)
- Getting out of our ‘default’ offerings i.e the same handful of ‘go to’ services
Retirement Village
Tours that sell
Tours that convert are thought out, tailored conversations that take into account the clients situation, needs, concerns and beliefs.
- Awareness around your (and your clients) biases and beliefs
- Language that ensures the client is ‘onboard’
- Knowing how to conduct a tour that is tailored
- Be clear on the village benefits i.e they are buying into the ‘community’
Residential Aged Care
Selling HELF
Empowering Residential teams so they find HELF an easy, natural conversation.
- Signing up new residents
- Positive conversations with current residents so the transition is seamless
- Tours that convert
- Mindset over financials (not assuming what the client can afford)
- Bias, beliefs and language
- Keep an eye on the features & benefits i.e they are buying into the ‘community’ (as opposed to the ‘room’)
Discover more about the benefits of our training courses
specially designed for Aged Care teams
Be the Trusted Advisor
Establish trust & credibility from the first point of contact
Inform & guide with purpose
Sell naturally with integrity
Stand out as the provider of choice
Let's find out how we can help you
evolve your team and grow your business
High Impact & Transformative Sales Training
Designed & Delivered by Sales Experts
Internationally acclaimed Sales and Mindset Authority, Speaker, Trainer, Influencer and Motivator, Charmaine Keegan has motivated and trained thousands of savvy sales professionals across Australia and abroad - redefining modern sales excellence and professionalism to stand out in today's market place as a Trusted Advisor.
Renowned for effecting mindset and intrinsic behavioural shifts that unlock potential for peak performance, Smarter Selling training inspires and sets leaders, teams and businesses up for success based on collaborative client engagement laced with authenticity and integrity.
What distinguishes Smarter Selling:
A credible team of sales expert trainers, each bringing 30+ years of international sales and business experience
Specialisation in advanced Leadership, Sales, NLP, Sales Psychology, and Communication modalities and strategies
Robust, proven, and sophisticated framework & methodologies that drive quick and lasting growth results
High-impact, interactive learning style that is engaging, practical, fun, and empowering
We have trained over 35,000 savvy, sales and customer service professionals
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